Make Yourself at Home
This campaign introduced a new tagline for Burrow, Make Yourself at Home, and a series of interesting people highlighting what “real life” actually means.
The co-founders of Burrow knew that this idea of “furniture for real life” at the foundation of their brand was poignant, but it was very hard to articulate. Along with the launch of new accessories, I worked with Sho Shibuya at Placeholder to find people emblematic of these honest, modern lifestyles for which we felt Burrow was the flag carrier. Then, we gave them a Burrow sofa and interviewed them about life, comfort, and more from their own homes.
Creative Director: Sho Shibuya
Director & DP: Nick Ray McCann
Photographer: Jeremy Liebman
Creative Producer: Liane Pavilonis