Advertising things I've done:
We used this engineering-specific creative to attract the best and brightest talent at career fairs where Starry was competing with the likes of Google and Facebook. Why build yet another social app, when you could work on the fundamentals of the internet itself?
This piece of recruiting collateral wasn’t engineering specific. We wanted to bring the interactivity of the internet into a physical format, while guiding the audience to the discovery that, yeah, legacy ISPs really are broken.
The back of postcards that were distributed at career fairs and similar events. This is an adaptation of the standard ‘About Starry’ boilerplate.
One of the biggest benefits of Starry Internet for property managers and owners is that it doesn’t cost them anything, and the non-invasive installation process. That’s a big deal when properties across the map are racing to add amenities without disrupting residents or hurting their bottom line.
It’s important that we set Starry Internet apart from legacy internet service. We view the service as an end-to-end service, more like an amenity. This ad is intended to draw parallels between Starry Internet and front-of-mind amenities like updated kitchens or rooftop decks.
An offer property managers can’t refuse: a new, in-demand amenity that doesn’t cost them any money and doesn’t require any construction.
Product things I've done:
Some other things I've done:
Caisson, an early-stage identity management platform, for which I helped with brand direction and wrote the words on their website.
Nuts & Bolts, the Handy product and engineering blog.
This There That, a now-retired project with friends about eating and drinking around the world. (I did all of the design and copy.)
Tell the Story Together, a short essay on how copywriters and product designers should work collaborate.
Pizza, Pies, and Paradigms: an essay that thinks way too hard about the word "search."
The Foursquare Vices Challenge, a data-driven editorial project detailing the most sinful tastes in each state.
The Foursquare #TasteTuesday series, a weekly blog post highlighting the top venues for a given taste each week.